"There is an old saying that if one attempts to be everything, then he ends up being nothing. This cliché has merit when it comes to a company's strategic marketing plan. If you cast a wide net it is often likely to come back empty. When one employs a more focused strategy the results are a hearty catch.
Take for example a gadget and game review web site. There are obviously millions, if not hundreds of millions, of people around the world who possess interest within this large category. If you were to invest in some brochure printing and do a mailing of marketing brochures, then what would be the result?
Your market is too large. There is no way you will be able to cram enough information in a brochure in order to pique the interest level of any given subset group. Examples of subset groups would be those seeking information on MP3 players, hard core gamers, those looking for a flat screen television, and the list goes on. It is necessary for you to focus on a smaller group within the large universe of those looking for gadget or game information.
No comments:
Post a Comment